Celebrating incredible contact lens heroes

CooperVision, one of the worlds leading contact lens manufacturers, asked us to produce a knock out creative campaign for their BCLA conference. The theme for this event was to celebrate the amazing work eye care professionals do in making a difference to their patients’ lives.

The Challenge

CooperVision needed to stand out from the other brands fighting for attention at the event, as well as convey a message that would resonate with Eye Care Professionals. The brief asked for an inspirational master creative platform that projected warmth and celebration.

The Solution

We created a creative campaign in conjunction with Loveable Creative which was bold and versatile enough to make an impact in a wide range of spaces, using mediums ranging from large format, to animation, to coffee froth.

Services Provided

Campaign Creative
Logo Design
Billboards
Press Adverts
Exhibition & Set Design
3D Rendering & Visualisations
Digital Banners & Animation

Campaign Creative

The Result

The creative was like nothing else at the event – and that fact was highlighted in the metrics, with CooperVision’s share of voice being considerably greater than the other exhibitors, and the largest the company has seen in recent years.

The Result

The creative was like nothing else at the event – and that fact was highlighted in the metrics, with CooperVision’s share of voice being considerably greater than the other exhibitors, and the largest the company has seen in recent years.

We have worked with ZAP on some key projects, including our showcase event master creative for the year. Not only was the work truly outstanding, it genuinely cut through to land our message and corporate positioning with delegates, key opinion leaders and the media.

Heath Clash, Head of Communications, CooperVision

Heath Clash
Head of Communications, CooperVision

Zap Creative Ltd, 29a High Street, Hythe, Southampton, England SO45 6AG  |  Reg: 07492983  |  Privacy Policy

Zap Creative Ltd,
29a High Street,
Hythe,
Southampton,
England
SO45 6AG

Reg: 07492983  |  Privacy Policy